BEN & JERRY’S | Ein BISSchen Frieden

To introduce the exciting debut of Ben & Jerry’s newest creation, the Peace Pop – the brand's first ice cream on a stick, this Social Media Idea draws inspiration from Nicole's Eurovision-winning peace anthem "Ein bißchen Frieden." The campaign injects new energy into the timeless song with a karaoke Instagram filter, utilizing the Ice Cream Stick as the microphone.

Transporting the timeless message of hope and unity from 1982 to the present day, it offers a dose of fun and optimism during the uncertain times of 2020. Garnering participation from 180k users in its inaugural month on the brand's Instagram account, the campaign underscores Ben & Jerry’s commitment to spreading peace, love, and, of course, delicious ice cream.

Role: Art Direction
Medium: Social Media
Year: 2020