AXE | How To Be Attractive

Imagine if your favorite brand became your ultimate wingman, guiding you through the confusing world of dating and attraction like a wise 'Big Brother'. That's the essence of the new AXE 'How to be Attractive' campaign, drawing upon the wisdom of various modern-day icons: YouTubers, models, gamers, athletes - who share their insights to help young men boost their confidence, creativity, and natural charm in the complex realm of dating.

These insights are thoughtfully curated in a year-round digital content campaign on a landing page featuring interviews, dating tips, look-books, and other inspiring content, all sustained by engaging and entertaining social media assets.

Role: Art Direction
Medium: Film, Digital & Social Media, Website
Year: 2019