KNORR | Moarr!

In a bid to appeal to a younger demographic, Knorr embarked on a digital journey to promote the advantages of diverse, wholesome, and sustainable nutrition. Their strategy involved launching a cooking show on YouTube, featuring a diverse lineup of guests ranging from young influencers to climate activists. Through engaging discussions, the show highlighted the significance of nutritious eating while demonstrating how Knorr products can effortlessly transform popular dishes like burgers and ramen into healthier alternatives.

Role: Art Direction
Medium: Social Media
Year: 2020